CRM Solutions on the Market Today
Global Newswire reports that the universal CRM market will be valued at 146 billion dollars by 2028, and 70% of sales representatives say a CRM system helps in closing deals faster and more efficiently. 28% of millennials believe CRM is crucial for their success, and in 2023 more organizations will rely on intelligent CRM systems.
These are more than mere numbers. They are an insight into the CRM landscape and an indication towards the growing demand for intelligent CRM software.
CRM, or customer relationship management system, is no longer a contact management device. It is one of the primary tools every business needs to run a successful show in this tech-driven era. Organizations are looking for well-designed, dynamic, cost-effective solutions to gain a competitive edge. Salesforce and Odoo Online are two market players offering comprehensive CRM solutions to small and mid-sized businesses.
Founded in 2005, Odoo is an acronym for On-Demand Open ERP. It is a one-stop shop with all management tools in one platform. The solution offers a range of business applications that collectively form a comprehensive suite of enterprise management. Odoo Online can help small and mid-sized businesses with a plethora of functionalities.
Salesforce is a cloud-based CRM software solution that brings the organisation and the customers under one platform. Since it is a SaaS platform, users do not need to install it on their devices or connect to a server. They can simply sign up for Salesforce.com and begin optimising their sales and CRM processes immediately. Salesforce caters to crucial departments of an organisation, including sales, commerce, marketing, and service, giving them a holistic and shared view of the customers.
Comparison: Odoo vs Salesforce
Intelligent CRM software has become the need of the hour. Before committing to any software solution, it is important to have an overview of the features and how they can boost organizational efficiency. Get a detailed comparison between two prime CRM software solutions for SMEs-Odoo Online and Salesforce.
Odoo and Salesforce Features: A Comparative Study
Here is a side-by-side comparison of the features of Odoo Online and Salesforce. It covers five areas: CRM, Sales, Marketing, Reporting, Productivity and Usability.
CRM
| Leads Management | ||
|---|---|---|
| Features | Odoo Online | Salesforce |
| Sales Quotas | YES | YES |
| Leads Scoring | YES | YES |
| Leads Management | YES | YES |
| Deduplication | YES | YES |
| Leads Acquisition | ||
|---|---|---|
| Features | Odoo Online | Salesforce |
| Mass Import | YES | YES |
| Website Call-To-Action | YES | NO |
| Email Integration | YES | YES |
| Contact Forms | YES | YES |
| Sales Pipeline | ||
|---|---|---|
| Features | Odoo Online | Salesforce |
| Pipeline by Expected Closing Date | YES | NO |
| Opportunities Management | YES | YES |
| Log Calls | YES | YES |
| In-Pipeline Management | YES | YES |
| In-Pipeline Management | YES | YES |
| Relationships | ||
|---|---|---|
| Features | Odoo Online | Salesforce |
| Companies | YES | YES |
| Photos in contact | YES | NO |
| Contacts | YES | YES |
| Multiple Companies per Contact | YES | YES |
| Multiple Contacts per Company | NO | YES |
Sales
| Sales Order | ||
|---|---|---|
| Features | Odoo Online | Salesforce |
| Sales Order | YES | YES |
| Customer Portal | YES | NO |
| Subscription Management | YES | NO |
| Invoicing | YES | NO |
| Shipper Integration (Cost+Tracking) | YES | NO |
| Quotations | ||
|---|---|---|
| Features | Odoo Online | Salesforce |
| Quotations | YES | YES |
| Price Lists | YES | NO |
| Inline Negotiation | YES | YES |
| Multiple MoU | YES | NO |
| eSignature | YES | NO |
| Quotation Templates | YES | NO |
| Online Payment | YES | NO |
Marketing
| Leads Generation | ||
|---|---|---|
| Features | Odoo Online | Salesforce |
| Leads Tracking (Visited Pages) | YES | NO |
| Web to Leads Capture | YES | YES |
| Mass Mailing | YES | YES |
| Leads Nurturing | ||
|---|---|---|
| Features | Odoo Online | Salesforce |
| Blogs | YES | NO |
| Events | YES | NO |
| Surveys | YES | YES |
Reporting
| Reports | ||
|---|---|---|
| Features | Odoo Online | Salesforce |
| Recurring Business | YES | NO |
| Sales Forecasts | YES | YES |
| Activities Analysis | YES | YES |
| Sales Analysis | YES | YES |
| Pipeline Analysis | YES | YES |
| Invoice Analysis | YES | NO |
| Commissions & Targets | NO | YES |
| Report Engine | ||
|---|---|---|
| Features | Odoo Online | Salesforce |
| Dynamic Pivot Table | YES | NO |
| Dynamic Graphs | YES | NO |
| Customizable Dashboard | YES | YES |
Productivity & Usability
| Productivity | ||
|---|---|---|
| Features | Odoo Online | Salesforce |
| Drag and Drop Fields | YES | YES |
| Realtime Chat | YES | YES |
| VOIP Integration | YES | YES |
| Calendar Integration | YES | YES |
| Ability to Add Fields | YES | YES |
| Invoice Analysis | NO | NO |
| Emails | ||
|---|---|---|
| Features | Odoo Online | Salesforce |
| Email Integration | YES | YES |
| Email Templates | YES | YES |
| Usability | ||
|---|---|---|
| Features | Odoo Online | Salesforce |
| iPhone Offline App | YES | NO |
| Multi-language | YES | YES |
| Mobile App | YES | YES |
| Android Offline App | YES | YES |
| Full Web Interface | YES | YES |
| Users Satisfaction | ||
|---|---|---|
| Features | Odoo Online | Salesforce |
| Brand Visibility | 2/5 | 4/5 |
| Interfaces | ||
|---|---|---|
| Features | Odoo Online | Salesforce |
| Apps Store | 7,300 Apps | 1,000 Apps |
| API | YES | YES |
User Interface of Odoo and Salesforce
UI or user interface plays a significant role in determining a CRM software's acceptance and extent of usage in an organization. Users tend to adopt new software with less resistance if it is user-friendly and simple to use. Well-designed software helps users achieve the desired results while offering comfort. A strongly functional and easy-to-use design is critical for a positive user experience. Some of the best practices in UI include having a simple and consistent interface and ensuring all elements in the interface are easy to access, understand, and use. Odoo Online is comparatively easier to use than Salesforce CRM.
Rating
Rating for both Odoo Online and Salesforce is divided into two categories- User Satisfaction and Subjective Ratings.
| User Satisfaction | ||
|---|---|---|
| Odoo Online | Salesforce | |
| Ratings on Capterra | 5/5 | 4.5 |
| Ratings on GetApp | 5/5 | 3.9 |
| Ratings on g2Crowd | 4.6 | 4.1 |
Pricing & Conditions
The pricing of each software solution, along with updates, trials and other conditions, are as follows:
| User Satisfaction | ||
|---|---|---|
| Odoo Online | Salesforce | |
| Monthly Pricing | FREE Standard: £ 24/user/month Custom: £ 37/user/month Odoo.com/pricing **Tentative Price | $125/PER USER |
| Support | YES | NO |
| Free Trial | YES | YES |
| Contract Duration | NOT APPLICABLE | YES |
| Free Cloud Version | YES | YES |
| Hosting & Maintenance | YES | YES |
| Free Updates | YES | YES |
| Upgrades to Future Versions | YES | YES |
Why Should You Opt for Odoo?
Although Odoo Online and Salesforce offer almost identical functionalities, Odoo is more user-friendly. It also offers more options for customizing. Salesforce has a complicated architecture. Moreover, small businesses are choosing Odoo Online because it is free. Companies that have a tight budget can still leverage the benefits of a CRM with Odoo Online without spending a dime. Salesforce is best suited for large enterprises with multiple departments, while Odoo can work for any business, even freelancers. Therefore, Odoo is becoming popular amongst entrepreneurs and business leaders.
So, to conclude…
Choosing the right ERP is a significant operational and financial decision. Before making the final call, start by defining the need for CRM software and the organizational objectives. It will help you pick the functionalities that take you closer to your goal.
Besides the functionality, be sure to check the user interface, productivity and usability of the software. A well-structured and simplified architecture with an easily navigable interface enables faster user adoption. It also enhances the teams' efficiency. Lastly, reviewing the cost component and the corresponding benefits is of utmost importance.
As certified Odoo implementation partners, ERP experts at Silver Touch Technologies have several years of industry experience. We have established ourselves as the best in the ERP business. Now it is your turn to leverage Odoo cloud ERP and Silver Touch's expertise for your company. Contact us today to learn more!
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FAQs on Odoo Online Vs. Salesforce:
Odoo is an ERP solution that has modules which can be integrated into CRM systems.
Salesforce has established itself as a leader in the CRM software market. It is known for its robustness, reliability, and scalability. On the other hand, Odoo is a relatively new ERP technology that is gaining popularity, particularly among small and medium-scale businesses. However, not only is Odoo Online matching the functionalities of Salesforce, but it is also going above and beyond to enhance customer experience.